About Pushpam & Its Philosophy
1. What is Pushpam?
Pushpam is a sustainability-led brand that creates handcrafted spiritual and lifestyle products using recycled sacred temple flowers. The brand combines spirituality, art, and environmental responsibility to transform discarded offerings into meaningful devotional products.
2. What does “Sustainably Sacred” mean?
“Sustainably Sacred” reflects Pushpam’s belief that devotion and environmental care should coexist. It means honoring spiritual traditions while reducing waste and protecting nature through conscious material choices.
3. Who is behind Pushpam?
Pushpam products are manufactured and marketed by NuoTerra Innovations Pvt Ltd, a company focused on circular economy solutions and sustainable material innovation rooted in Indian cultural practices.
Sustainability & Recycled Temple Flowers
1. Why does Pushpam use recycled temple flowers?
Millions of flowers offered in temples are discarded daily, often causing water and land pollution. Pushpam recycles these sacred flowers to reduce waste and give them a second life as devotional and artistic products.
2. Are recycled flower products considered sacred?
Yes. The flowers used have already been part of worship. By transforming them respectfully into new forms, Pushpam ensures that the sanctity of the offerings continues rather than being discarded.
3. How are temple flowers recycled into products?
The flowers are collected, processed, and converted into eco-friendly biomaterials through a controlled and hygienic process. These materials are then handcrafted into products like pooja thalis, decor plates, and spiritual art.
4. Is this process environmentally safe?
Yes. The recycling process is designed to reduce pollution, minimize waste, and lower carbon emissions compared to conventional manufacturing methods.
5. How does Pushpam help the environment?
Every Pushpam product diverts sacred flowers from rivers and landfills, reducing pollution and carbon emissions while creating a circular economy.
6. Who makes Pushpam products?
Our products are handcrafted by women artisans as part of a micro social enterprise. By choosing Pushpam, you directly support their livelihoods and empowerment.
7. How do you measure emissions at Pushpam?
We follow a Life Cycle Assessment (LCA) method to calculate the environmental impact of each product. This involves measuring emissions that would have been released if flowers were dumped in landfills, rivers, or burnt, calculating energy and resource use in our recycling process, and comparing both to find the net positive impact. On average, recycling 1 kg of floral waste prevents around 2.8 kg of CO₂e emissions. You can find the waste recycled and CO₂e emissions reduced on each product page and at the back of each product packaging.
Products & Materials
1. What kind of products does Pushpam offer?
Pushpam offers sustainable spiritual decor, pooja essentials, wall art, gifting products, and handcrafted items inspired by Indian spirituality and temple traditions.
2. What materials are used in Pushpam products?
Most products use a combination of upcycled temple flowers, recycled POP, and eco-conscious binders. Material details are clearly mentioned on each product page for transparency.
3. Are Pushpam products handmade?
Yes. Each product is handcrafted by skilled artisans, which means slight variations may occur. These variations are a sign of authenticity, not defects.
4. How durableare recycled flower products?
Pushpam products are designed for long term use when cared for properly. Care instructions are provided to help maintain finish and longevity.
5. Do Pushpam products melt when exposed to sunlight?
No. Pushpam products do not melt in sunlight, but if exposed to prolonged heat, the material may temporarily soften. Once cooled, it naturally regains its original shape and strength. To ensure longevity, we recommend keeping them indoors or in shaded areas.
6. Are the air bubbles or textures on the product defects?
Not at all. These natural air pockets are part of the material’s character—just like lava stone—making every Pushpam creation one-of-a-kind. They are marks of authenticity and pride, not flaws.
7. Do Pushpam products carry fragrance?
Some products may retain a mild natural fragrance for a short while, but over time they settle into their natural neutral state.
8. Are the products fragile?
Pushpam products are durable for daily use but should be handled with care, just like any handcrafted décor or artifact. Dropping them on hard surfaces may cause damage.
9. Are Pushpam products safe for children?
Yes. Pushpam products are made using natural flower waste and non-toxic binders, making them safe to keep around children. However, since they are handcrafted artifacts, they are not toys and should be handled with care.
Spiritual Significance & Design
1. How does Pushpam choose spiritual themes for its collections?
Pushpam designs its collections around deities and philosophies that are deeply rooted in Indian spiritual practice. Each collection reflects the spiritual essence, symbolism, and values associated with the deity, while translating them into sustainable, handcrafted devotional products suitable for modern homes.
Shrinathji Collection
1. Why is Shrinathji an important inspiration for Pushpam?
Shrinathji represents grace, seva, and divine protection in the Pushtimarg tradition. Pushpam’s Shrinathji collection is inspired by home-based devotion, where darshan and seva are central to daily spiritual life.
2. What is the significance of the Mukharvind in Shrinathji products?
The Mukharvind refers to the divine face of Shrinathji and is the focal point of darshan. Products featuring the Mukharvind are designed to anchor devotion, encourage daily remembrance, and create a sense of divine presence within the home.
3. What art styleinfluences the Shrinathji collection?
The Shrinathji collection draws inspiration from traditional Pichhwai art, which has historically been used to adorn temple walls and narrate stories of Krishna’s life.
Hanuman Collection
1. What does Hanuman symbolize in spiritual practice?
Lord Hanuman symbolizes strength, devotion, courage, discipline, and selfless service. He is worshipped as the embodiment of unwavering faith and inner power.
2. How is Hanuman represented in Pushpam’s designs?
Pushpam’s Hanuman collection focuses on expressive postures and blessings that represent protection, fearlessness, and devotion. These designs are intended to inspire resilience and spiritual grounding in everyday life.
3. Who are Hanuman-inspired products ideal for?
Hanuman products are often chosen for:
● Homes seeking protection and positivity
● Individuals drawn to discipline, strength, and devotion
● Gifting during challenging phases or spiritual milestones
Ganesha Collection
1. Why is Lord Ganesha worshipped at the beginning of rituals?
Lord Ganesha is revered as the remover of obstacles and the harbinger of auspicious beginnings. His worship marks clarity, wisdom, and success.
2. How does Pushpam interpret Ganesha in its designs?
Pushpam’s Ganesha collection emphasizes balance, wisdom, and calmness. The designs are gentle yet powerful, making them suitable for home mandirs, workspaces, and gifting.
3. When are Ganesha-inspired products commonly gifted?
Ganesha products are often chosen for:
● Housewarmings
● New ventures or businesses
● Weddings and festive occasions
Devi Collection
1. What does the Devi collection represent?
The Devi collection represents divine feminine energy, protection, compassion, and strength. It reflects Shakti in her nurturing and powerful forms.
2. How are Devi themes expressed in Pushpam products?
Designs in the Devi collection focus on grace, balance, and empowerment. They are crafted to evoke calmness, inner strength, and emotional grounding.
3. Who typically chooses Devi-inspired products?
Devi products resonate with devotees seeking:
● Protection and emotional strength
● Balance and healing
● Feminine spiritual energy in their sacred spaces
Jainism Collection
1. What is the spiritual philosophy behind the Jainism collection?
The Jainism collection is inspired by principles of non-violence, simplicity, self discipline, and inner purity. It reflects minimalism and mindfulness rather than ornate symbolism.
2. How does sustainability align with Jain philosophy?
Sustainability closely aligns with Jain values of ahimsa and minimal harm. Using recycled materials and conscious craftsmanship naturally complements Jain spiritual principles.
Wisdom Collection
1. What is the Wisdom collection about?
The Wisdom collection focuses on universal spiritual values such as mindfulness, inner awareness, balance, and clarity. It goes beyond deity worship to represent philosophical thought.
2. Who is the Wisdom collection suitable for?
This collection appeals to individuals who:
● Prefer symbolic or philosophical spirituality
● Seek calm, reflective sacred decor
● Value minimalistic spiritual expression
Design Philosophy Across All Collections
1. How does Pushpam ensure cultural authenticity in design?
Pushpam collaborates with artists and artisans who are deeply familiar with Indian spiritual iconography. Designs are inspired by traditional art forms while being adapted thoughtfully for modern spaces.
2. Are designs modern or traditional?
Pushpam maintains a balance. The spiritual symbolism remains traditional, while the form, finish, and usage are adapted for contemporary homes.
Spirituality Meets Sustainability
1. How does sustainability enhance spiritual meaning?
Using recycled sacred materials ensures that devotion does not end as waste. It transforms offerings into lasting spiritual objects, extending the cycle of reverence.
2. Does sustainability compromise religious sanctity?
No. Pushpam’s process is respectful, transparent, and intentional. The sanctity of materials is preserved while reducing environmental impact.
Usage & Care
1. Can Pushpam products be used for daily pooja?
Yes. Many Pushpam products are suitable for daily worship, while others are designed as sacred decor or for special occasions. Usage details are mentioned on individual product pages.
2. Can these products be hung on walls?
Yes. Several products, including Sushobhan Thalis and decor plates, are designed for wall display in home mandirs or sacred corners.
3. How should Pushpam products be cared for?
Keep products away from direct sunlight and moisture. Clean gently with a soft, dry cloth. Avoid washing with water or using harsh chemicals.
4. How do I clean Pushpam products?
Simply wipe with a dry or slightly damp soft cloth. Avoid harsh detergents, scrubbing, or soaking in water, as these may damage the finish.
5. Can I place Pushpam products outdoors?
We recommend indoor use for longevity. If kept outdoors, ensure they are away from continuous water exposure (like rain) to maintain their finish. They can handle light contact with moisture (like wiping), but soaking or immersing them in water may damage the printed surface.
6. Will the colour fade over time?
Since our products are made from natural flowers, slight variations and soft aging of tones may occur over years; this adds to their organic beauty.
Gifting & Occasions
1. Are Pushpam products suitable for gifting?
Yes. Pushpam products make meaningful gifts for housewarmings, weddings, festivals, spiritual milestones, and corporate gifting.
2. Do you offer corporate or bulk gifting options?
Yes. Pushpam provides sustainable corporate gifting solutions. Businesses can reach out through the Corporate Gifting or Inquiry section for customization and bulk orders.
3. What makes Pushpam gifts unique?
Each gift represents sustainability, spirituality, and social impact. Unlike mass produced items, Pushpam gifts carry a story of purpose and conscious creation.
Ordering, Shipping & Support
1. Where can I buy Pushpam products?
Pushpam products are available exclusively through the official website at pushpam.co.
2. Do you ship across India?
Yes. Pushpam ships across India. Shipping details are calculated at checkout.
3. Is store pickup available?
Yes. Select products are available for pickup from the shop location, usually ready within 24 hours.
4. How can I contact Pushpam for support?
You can reach Pushpam via email, phone, or the Contact Us page available on the website.
5. Can I customise products for personal or corporate gifting?
Yes, we specialise in curating customised hampers, trophies, and memorabilia for events, corporates, and personal occasions.
6. Do you ship internationally?
Yes, but only for bulk orders. Direct international shipping for Pushpam products is currently work in progress. We will update the space once we are open to taking individual international orders.
7. Why do we need 5 to 7 days for dispatch of each order?
Each Pushpam product is handcrafted after receiving an order. The flowers are processed in small batches, and artisans carefully finish every piece. This takes time, which is why we need 5–7 days before dispatch to ensure you receive a fresh, high-quality product.
Trust, Authenticity & Transparency
1. Are Pushpam products authentic?
Yes. Pushpam clearly discloses material sources, manufacturing details, artist information, and origin on product pages.
2. Where are Pushpam products made?
All Pushpam products are made in India, supporting local artisans and sustainable = manufacturing practices.
3. Does Pushpam support social impact?
Yes. Pushpam supports artisan livelihoods, promotes circular economy practices, and reduces environmental pollution through flower recycling.
4. What are sustainable pooja items?
Sustainable pooja items are devotional products made using eco-friendly or recycled materials that reduce environmental impact while maintaining spiritual integrity.
5. Are eco-friendly devotional products suitable for traditional worship?
Sustainable pooja items are devotional products made using eco-friendly or recycled materials that reduce environmental impact while maintaining spiritual integrity.
6. Why choose recycled flower spiritual decor?
Recycled flower decor preserves sanctity, reduces waste, and represents conscious devotion.
