About Us

Where Spirituality Meets Sustainability

Pushpam is a purpose-driven brand that lies at the sacred intersection of devotion and environmental responsibility. Rooted in tradition and guided by innovation, we transform discarded flower offerings from places of worship into meaningful, handmade spiritual products. Each item is a divine keepsake crafted to help you stay connected to your faith while caring for Mother Earth.

Our purpose is to bridge this gap; to connect divine prasad to a product of spiritual importance and artistic value. Every flower offered in faith deserves a second life as a symbol of devotion and a piece of sacred art.

Our Vision: A Sacred Solution to a Silent Crisis

At Pushpam, we offer a respectful and sustainable solution to sacred waste. Using our proprietary up-cycling technology, we transform not only flower petals, but also leaves, stems, fruit peels, dhatura, sacred grasses, and even oil-soaked aak into eco-friendly bio materials. These materials replace plastic-based spiritual products while helping reduce harmful methane emissions and maintaining a low carbon footprint.

Every product at Pushpam is handmade in small batches, giving it a unique character and personal touch. No two pieces are exactly alike; each one carries its own story, shaped by the sacred offerings it comes from.

Our process follows Life Cycle Analysis (LCA) principles and runs on a zero-waste, circular model, ensuring every offering is honoured, not discarded. Each petal, leaf, or stem is reborn; not as waste, but as a spiritual keepsake that blends sustainability with sacred expression.

Deity Driven Collections for Every Faith

Pushpam is not limited by geography or religion. Our collections are inspired by deities and practices across all faiths, Hinduism, Sikhism, Christianity, Jainism, Buddhism, Islam and beyond. Every temple, gurdwara, mosque, and church holds unique spiritual value and generates offerings that we respectfully transform into meaningful memorabilia from sacred coins and altar pieces to home décor and puja essentials.

Whether it’s a local shrine or a world-famous temple, every offering deserves a second life. At Pushpam, we turn devotion into impact, one petal at a time Hence we are proudly Sustainably Sacred

What Makes Pushpam Different

Pushpam stands apart by bridging the crucial gap between the massive floral waste generated and the limited capacity of conventional recycling methods. While incense (agarbatti or dhoop) manufacturing uses only a tiny fraction of floral waste — for instance, 10 agarbattis typically consume just 15 grams of flowers; a single Pushpam product recycles a minimum of 400 grams of sacred floral offerings. This means that one Pushpam item diverts nearly 25 times more flower waste than common incense products.

Moreover, most conventional recycling technologies require segregation, using only fresh petals and rejecting stems, leaves, or fruit remains. In contrast, Pushpam’s proprietary technique accepts all sacred remnants; flowers, leaves, stems, even fruits without the need for freshness or separation, making it far more inclusive, scalable, and efficient. Pushpam is not just a product; it is a movement to transform devotion into sustainable impact, offering real, measurable waste reduction at scale while preserving India’s rich spiritual essence.

FOUR PILLARS OF PUSHPAM

Sustainability

At Pushpam, sustainability is not just a practice but a promise. Every floral offering is recycled through a zero-waste process that ensures nothing sacred goes to landfill. By giving flowers a new life, we protect our rivers, soil, and air, while creating products that honor the planet as much as they honor tradition.

Spirituality

Faith knows no boundaries, and neither does Pushpam. We embrace the sanctity of offerings from all faiths and cultures, preserving their essence in every product we create. By transforming flowers of devotion into lasting pieces, we carry forward spirituality in a way that transcends religions and unites people through shared reverence.

Art

India’s rich artistic heritage breathes life into every Pushpam creation. Drawing inspiration from classical art forms, regional crafts, and contemporary design,
our products are handmade by skilled artisans. Each piece is unique, blending traditional artistry with modern innovation to create décor that is as soulful as it is beautiful.

Social Impact

Pushpam is rooted in people as much as it is in petals. By enabling the empowered women from rural communities, we create meaningful livelihoods and foster dignity through work. Every purchase supports a cycle of change, where faith and sustainability uplift lives, inspire responsibility, and drive a movement for a better tomorrow.

FOUNDERS

The Recycle Man of India

Dr Binish Desai is an Environmental Innovator & Social Entrepreneur having made significant contributions to the field of Environmental Engineering & Waste Management. A TEDx speaker, he has received innumerable prestigious awards for his contributions

Three co-founders from varied backgrounds & experiences from the fields of Design & Hospitality, head the fronts for Growth, Design & Production, to help this Scientist!

MEET THE CRAFTS(WO)MEN

The factory set up at Valsad is driven by the ever smiling, hardworking and enterprising women, coming from modest backgrounds. These empowered women, mostly with mininal formal education, are the backbone of the entire production process owing it up in totality, and handcraft each product at Pushpam, with lots of love.